The Audience

I think about my audience a lot. In my world, my folks are usually Christians. But obviously 3/4 of the world is NOT Christian, so obviously at some point I’ll have the need to change my strategy.

What do you see when you look at your readers? My biggest problem is that I tend to dish out what I want and worry about my audience second. My blogs are membership arrangements, so if people don’t like what I write, they can bail.

Do you notice how the world has been diced into demographics to such a degree that you can literally aim your message at a single type of person? All Hispanic 24 year olds. Piece of cake. It is not even a challenge for Facebook. That is their big marketing draw. Advertise with us and NAIL your target demo. That is the direction of the world now. Perfect, exact, audience targeting.

I tend to treat my audience as if they were my children. This approach serves two purposes. First, I obviously put lots of care and effort into anything my children might consume or observe. Second, I want whatever I provide to my children to hold a supreme benefit to them. I’m not going to waste my child’s time. I have my child’s best interest at heart.

Lots of authors seem like they are trying to impress their audience. I don’t really like this approach. I like to side with the authors who are more intrested in conveying personable truth. The authors who feel like your friends are the best at weaving stuff into YOUR emotions. The best thing about the tv series, “Friends”, is that those characters were written so well for the audience, that they felt like your actual friends.

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